The "Serpenti in Art" project represents a perfect fusion between three apparently different worlds: fashion, art and technology. Bulgari is known for its elegance and distinctive aesthetics, and in this case Stride took up the challenge of innovation by creating 3 digital experiences that represented a synthesis of the iconic Serpenti bag and the intervention of the 3 artists protagonists of this capsule collection.
This collaboration led to the creation of three digital twins of the individual bags and 3 dynamic 3D videos, integrated into three immersive experiences, each exploring an artist's unique interpretation of the Bulgari Serpenti bag.Each of the digital twins was then transformed into an NFT which guarantees the uniqueness of the product.
The opposite forces of Sophie Kitching
Focusing on the duality of the snake and its infinite power to transform, artist Sophie Kitching plays with opposing forces-such as day and night, inside and outside-in her versions of the Serpenti Forever top handle bag. Nature-inspired motifs, evoking the vivid strokes of her paintings, enliven the black and white calfskin body and culminate in the iconic snakehead clasp with multicolored enamel flakes, all masterfully reimagined in the two 3D videos and integrated into the digital experience and representing digital twins of the American artist's creations.
The opposite forces of Sophie Kitching
The opposite forces of Zhou Li
Focusing on the duality of the snake and its infinite power to transform, artist Sophie Kitching plays with opposing forces-such as day and night, inside and outside-in her versions of the Serpenti Forever top handle bag. Nature-inspired motifs, evoking the vivid strokes of her paintings, enliven the black and white calfskin body and culminate in the iconic snakehead clasp with multicolored enamel flakes, all masterfully reimagined in the two 3D videos and integrated into the digital experience and representing digital twins of the American artist's creations.
The opposite forces of Sophie Kitching
Sunwoo Kim's Dodoism Exploration
The last chapter of "Serpenti in Art" takes us into the universe of Sunwoo Kim, famous for his symbolic dodo birds, which represent the search for freedom and happiness, the painter Sunwoo Kim has brought his artistic universe to the center of the Serpenti Forever top handle bag. Made of calfskin, the two animations play with imaginary day and night landscapes, topped by the iconic snake's head closure enriched with precious stone eyes.
The opposite forces of Sophie Kitching
Stride's
Technological
Innovation
At Stride we have chosen to create these dynamic videos connected to the various version of the bags to unleash the maximum creative potential. The ability to combine artistic vision with technology has led to the creation of engaging experiences that transform the Serpenti bag into a metamorphosis of ideas through the associated digital twins.
The "Serpenti in Art" project is an extraordinary example of how 3D technology, software development and artistic creativity can converge to create unique experiences. Thanks to the collaboration between Bulgari, Stride and Temera, the Serpenti bag has become much more than a simple fashion accessory; it has become a moving work of art. This project proves that innovation has no limits when it comes to exploring new frontiers between art, fashion and technology.
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